I blogged about their new Flawless Future Ceramide range back in October (read full post here) Arden’s first nod to a more evolved and younger generation of skincare and beauty lovers. Read on to find out what they are offering younger audiences this winter.
The Untold Colour CollectionThe 2014 untold collection for EA is a well balanced colour cosmetic collection compromising of two ltd edition eye quads (Posh Purples & Chic Browns £22-£26 each), 4 silk eyeliners (£14.45-£17 each) and 4 silk eyebrow pencils (£14.45-£17) and 2 limited edition lipglosses (£14.45-£17).
The price points have been reduced to entice a younger audiences attentions yet the packaging continues to be as prestige and luxurious as ever. They quality of the products has not been sacrificed either.
Top pic: Posh Purples. Bottom pic: Chic Browns
Beautiful Colour Eyeshadow Quads
At first glance Posh Purples quad is quite lairy but when I swatched them and used the darker two colours for a plummy smokey eye I was actually quite taken. The other purple and pink (shadows 1 & 2) are sort of unwearable unless you are Barbie or playing dress up. The Chic Browns palette is more wearable from an everyday point of view but both palettes are festive. I especially like the subtle gold glitter in Chic Brown’s shadow number 3.
The colour pay off is medium and they build well. What I love the most about these quads is the gorgeous 1930’s style packaging. The gold metal inlay on the top reminds me of a vintage flappers cigarette case I once owned.
Top pic: Posh Purples Bottom pic: Chic Browns
Luminous is the perfect adjective for these products as they truly sparkle like a million fairy lights. Both are pretty on their own and the gold ones is perfect for over your fav lipstick. For me lipgloss is a rather dated product better left in 2004. I would have preferred to see a lipstick in this collection instead. However, I understand that they may have been included in order to appeal to younger audiences. Saying that, I predict a backlash to the matte lip revolution we are currently experiencing and would like to be the first to say that gloss and sparkly textures on lips will make a comeback late 2015/2016. Heard it here first 😉
EA, famous for 8 hour cream, has it’s roots in skincare so all their cosmetics offer benefits beyond colour and aesthetics. These Beautiful Colour eye pencils are a good example of this. Containing silk they glide on effortlessly and are very pigmented. They do not fade and stay for at least 24 hours. You may need waterproof eye makeup remover for the darker shades. My favourite shade from the collection is Blackberry; a rich jewel toned black/amethyst colour which I have been pairing with all my plummy smokey eye looks I have been doing this winter.
My hero product of the collection has to be the eyebrow pencil. Refreshingly the crayons have no red in them which many pencils and palettes have. The twist feed mechanism means no sharpening needed. I like how dinky and delicate it feels in my hand too. The spooly brush is really petite which gives you more control over shaping your brows.
The formula contains silks for smooth and pigmented application – so no dragging. I like how precise the nib is so drawing hairs in sparse areas on the brows is easy and looks realistic. I’ve been devouring loads of brow products recently and I will say right now that this is topping them all. If you are a stubborn BROW PENCIL girl then this is the one for you.
What do you think of this collection? Does it feel younger to you or not much different to EA’s usual offering? Is it time the girls of our generation reconsidered EA as more than an 8 hour cult? Leave your comments below!
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