The quickest and most effective beauty fix for me is an at-home face mask session. Last year the beauty industry championed masking and made it more personal. The term “Multi Masking” was born. It was so Insta-trendy that 8,644 of you hashtagged it on the Gram and it’s showing no signs of stopping in 2017…
This month thousands of us start the whole self re-evaluation process again, dissecting our lives, relationships, achievements and careers as well as our health and beauty regimes. One thing that’s always on my mind after a month of heavy partying and a less than healthy diet, is getting back the glow in my skin. By the new year my skin is a detailed diary entry on everything I consumed over the holidays, the late nights and the glasses of champagne. I’m diving into my skincare drawer faster than you can sign up for a gym membership and PT.
Clay is a well-loved beauty ingredient that’s been used for thousands of years to help with detoxification and purification. L’Oreal’s Pure Clay Masks are all clay based with added benefits tailored to different skin problems like dullness, blocked pores and excessive oil. The formulations are gentle enough so you can use them up to 3 times week to help rebalance your skin.
If you’re worried that multi-masking could become expensive it definitely doesn’t when each mask comes in at £7.99. It’s also a concept so obvious that you wonder why someone hadn’t already thought of it. I’d sooner put marmalade on my dry cheeks than a face mask for oily skin, so why shouldn’t tailored use of masks be the norm?
This month I am constantly reaching for the black Detox mask to help with the break out along my jaw line and cheeks. The rest of my face enjoys the Glow red clay mask to help brighten and smooth. I do switch things up sometimes, adding a dob of Detox here and some Purity there, depending on my skin’s needs that day. I love the personalized and prescriptive approach.
There are 3 masks available
PURITY – Green clay with eucalyptus, to purify and mattify
DETOX – Black clay with charcoal, to detoxify and clarify
GLOW – Red clay with algae and exfoliating beads to brighten and smooth
Multi Masking is a really cost effective way to tailor your own facial mask experience at home with good results and the easiest way to get my glow back on track.
The post is in collaboration with L’Oreal.