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IF LOVE IS BLIND WHY IS LINGERIE SO POPULAR?

IF LOVE IS BLIND WHY IS LINGERIE SO POPULAR?

Underwear, what does it mean to YOU? What does it DO for you? If you love exploring fashion and style as much as I do then there’s a good chance you’ve considered the make up of your underwear drawer, thought about what bra and pants works well with a certain outfit or picked out a special set when you need that extra boost of confidence for a tough day ahead.

IF LOVE IS BLIND WHY IS LINGERIE SO POPULAR? IF LOVE IS BLIND WHY IS LINGERIE SO POPULAR? Womanhood

Burlesque dancer Dita von Tease famously said, “Its not about seducing men, it’s about embracing womanhood”. Lingerie was originally designed to support the architecture of the female form. Even though I am not full chested myself I do feel more comfortable and supported with a bra on and underwear that feels as good as it looks. That will never change.

IF LOVE IS BLIND WHY IS LINGERIE SO POPULAR?IF LOVE IS BLIND WHY IS LINGERIE SO POPULAR? IF LOVE IS BLIND WHY IS LINGERIE SO POPULAR? IF LOVE IS BLIND WHY IS LINGERIE SO POPULAR?Make it match

A matching set of underwear can harnesses more power than you think. Like having made the bed in the morning or washed up my coffee cup before leaving the house, when my bra matches my underwear I really feel like I have my life together.

IF LOVE IS BLIND WHY IS LINGERIE SO POPULAR? IF LOVE IS BLIND WHY IS LINGERIE SO POPULAR? IF LOVE IS BLIND WHY IS LINGERIE SO POPULAR? IF LOVE IS BLIND WHY IS LINGERIE SO POPULAR?IF LOVE IS BLIND WHY IS LINGERIE SO POPULAR?For me myself and I

I do not dress for men, first and foremost I dress for myself and secondly for other women. The same theory could be said for picking out my underwear. My girlfriends appreciate a pretty set of lingerie just as much as men do, but their appreciation is different. They aren’t excited by the idea of lingerie because it means they are one layer away from stark naked nudity. Women appreciate the way good lingerie compliments the figure, enhances your best assets and of course the design. The girls appreciate every last detail.

IF LOVE IS BLIND WHY IS LINGERIE SO POPULAR? IF LOVE IS BLIND WHY IS LINGERIE SO POPULAR? IF LOVE IS BLIND WHY IS LINGERIE SO POPULAR? IF LOVE IS BLIND WHY IS LINGERIE SO POPULAR? IF LOVE IS BLIND WHY IS LINGERIE SO POPULAR? Inspiration

It was this idea that inspired this shoot. I wanted to show how pretty lingerie needn’t be hidden beneath clothing but styled in as part of an outfit. I wanted the shots to look pretty, soft and whimsical, any sexiness would come through after a second or third glance, not be the main takeaway.

Everything in this shoot is from Primark. The new lingerie collections are breathtakingly gorgeous. The designs rival those of high-end lingerie houses. My favourite pieces I selected to style in these shoots were the triangle bras with their pretty applique designs and trendy mesh inserts and the lacy bodysuits, that are more full coverage but still sensual.

IF LOVE IS BLIND WHY IS LINGERIE SO POPULAR?Fanciful foundations

In February we are still very much laying the foundations of the year ahead. So when you are thinking about shopping for a new wardrobe essentials remember to take a step back and start with the base layer because I think it’s what is underneath your outfit that really inspires girl to feel confident in her clothes.

This post is in collaboration with Primark. All opinions and styling is my own.

 

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  • Georgina

    Emily, you look AMAAAZING!! I cant believe these pieces are Primark – I was so shocked when I saw that rose applique bralet in store – so beautiful!

    http://www.georginadoes.co.uk

    • Emily Valentine Parr

      Thank you for your lovely comment 🙂
      I know I’m set for the year with this lot now 🙂 such pretty things xx

  • I adore these photos. In fact, all your content everytime I check in has been impressive.
    Where is the polka dot dress from? Styling the lingerie underneath is beautiful!

    • Emily Valentine Parr

      All the product in this is primark xxx

  • Love this post! I love having lingerie, it just makes me feel so confident

    http://www.petiteelliee.com

    Ellie xx

    • Emily Valentine Parr

      Thanks for your comment ellie – glad you agree xx

  • Love this! Lingerie is very much for me – my husband isn’t allowed to come near most of it with his oafish hands. Lingerie to me is very much about expression – in exactly the same way shoes, a dress or a new hair style. It is just another layer of clothes to fall in love with!

    C xx
    CurvyGirlThin.com

    • Emily Valentine Parr

      hahaha – love this comment. Feel like I wrote this post for you! thanks for sharing xxx

  • Milenka Millie

    Ahhhhh you are quickly becoming one my fav bloggers, Emily! Definitely going to check out the lingerie in Primark; I’ve seen a few glimpses on Instagram and can’t believe how high-end it looks! Also really agree with your point about dressing for yourself and other women. If I get a compliment about my outfit from another girl then I’m like 😍 inside, whereas a man probably can’t tell the difference between a dress and playsuit… aha. Love this post!

    http://www.millieonhearts.com

    xx

    • Emily Valentine Parr

      ohhhhhhhhhh cheeeerrss 😀 hahahah so true means much more form the girls. Deffi check them out I have 6 sets now and I always feel well dressed beneath the garms xxx

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